Diffusion of innovations: Difference between revisions
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imported>Stephen Rahn No edit summary |
imported>Jim Wright No edit summary |
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Everett M. Rogers | Everett M. Rogers | ||
Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | ||
'''Introduction''' | |||
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: | |||
1. What is the innovation | |||
2. How is it communicated | |||
3. The idea is transmitted over time | |||
4. The idea is diffused to members of a social system | |||
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*Chapter 8 | *Chapter 8 | ||
*Chapter 9 | *Chapter 9 | ||
*Chapter 10 | |||
Revision as of 13:18, 20 June 2007
Diffusion of Innovations Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
Introduction
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: 1. What is the innovation 2. How is it communicated 3. The idea is transmitted over time 4. The idea is diffused to members of a social system
1. The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
2. Communication Channels
- Chapter 5
- Chapter 8
3. Time
- Chapter 5
- Chapter 6
- Chapter 7
4. A Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary
More to come.