Elasticity (economics)

In economics, elasticity is defined as the proportional change of a dependent variable divided by the proportional change of a related independent variable at a given value of the independent variable. Elasticity is a factor in the operation of the law of supply and demand. The concept was introduced by Alfred Marshall and is explained with great clarity in his Principles of Economics

Price elasticity of demand

The best-known application of the concept of elasticity is to the effect of a price change on the demand for a marketed product. The price elasticity of demand for a product is the proportionate decrease in demand for a product divided by the proportionate increase in its price.

Supposing that Q is the quantity of a product that would be bought by by consumers when its price is P, and that Q is related to P by the equation:

$Q=-AP+B$

- then the elasticity of demand, E, for the product is given by:

$E=(dQ/Q)/(dP/P)$, or

$E=(dQ/dP)(P/Q)$,

- where dQ and dP are small changes in the values of Q and P. It can be shown that, for the simplified linear example,:

$dQ/dP=-A$ so that $E=-A(P/Q)$

- and E will vary in value with different values of P and Q because as P increases the fraction P/Q will increase.

The terms "elastic" and "inelastic" are applied to commodities for which E is respectively numerically (ie ignoring the sign) greater or less than 1. If the elasticity of demand for a product is greater than 1, a price increase will lead to a fall in the amount PQ spent on the product, because demand Q will fall more than the rise in P. Conversely, if its elasticity is numerically less than 1, a price rise will result in a rise in the amount spent on it.

The "cross-price elasticity of demand" between two products is the proportional change in the demand for one of the products divided by the proportional change in the price of the other. It is defined as above in algebraic terms, except that Q is the quantity of one of the products that will be bought when P is the price of the other. If the two products are substitutes such as ale and lager, the elasticity is positive, and if they are complementary goods such as CD players and CDs, the elasticity is negative.

Income elasticity of demand

The income elasticity of demand for a product is the proportional change in the quantity of the product that consumers will buy divided by the proportional increase in their average income. Luxury products such as jewellery tend to have elasticities greater than 1, basic products such as milk tend to have positive elasticities less than one, and "inferior goods" such as second-hand clothes tend to have negative elasticities. Unless there is a change in the proportion of the community's income that goes into savings, its spending must rise in proportion to its income, and the average income elasticity of demand for all the products that it buys must therefore be 1.