Apple Inc.
Apple Inc. (formerly known as Apple Computer) is an American company that primarily specializes in the creation of software, computers, and consumer electronics; most notably the the Macintosh line of computers, the Mac OS X operating system, and the iPod.
Company history
Apple was founded by Steve Jobs, Steve Wozniak (commonly known by his pseudonym, Woz) and Ronald Wayne on April 1, 1976 in California as Apple Computer, Inc.
On January 9th, 2007, Steve Jobs announced Apple would remove the "Computer" from its name at the MacWorld Expo to reflect the company's diversification into consumer electronics markets.[1]
Consumer loyalty
Apple has long benefited from an unusually high level of consumer affiliation and product loyalty.
Legal problems
Apple has had its fair share of scandals including the highly publicized and long running legal battles with The Beatles' record company, Apple corp., and the recent Stock Option backdating scandal.
References
Related Topics
Subtopics
- NeXT, a company founded by Steve Jobs after he left Apple
- iPod, Apple's portable music player
- Macintosh
- Steve Jobs