Meme

A "meme" is a shorthand designation for the acceptance and flow of an idea within a culture.

Origin of Concept

Genetic Analogy

The concept of a "meme" was popularized, and maybe created, in 1976 by Richard Dawkins. He submits it as a term to denote a "unit of cultural information" which disceminates from one person's mind to another in a manner analogous to the inheritance of genetic information.

Examples of Memes

Richard Dawkins lists these as examples of memes: "tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches". In The God Delusion, Dawkins lists as examples of religious memes: survival after one's own death, reward for martydom, punishment for blasphemers, heretics and apostates, the virtue in belief in God, the virtue in faith (defined as belief without evidence), the idea that those with religious belief should be automatically and unquestionably respected, ideas that are so difficult to understand (Trinitarianism, transubstantiation and the incarnation) that one should not try to understand it, and the linking of religious ideas with great art.

The Internet has given the meme theory a plethora of examples and an environment for their own execution - many have pointed the distribution of conspiracy theories (including conspiracy theory videos like Loose Change and Zeitgeist), urban legends, viral videos on websites like YouTube and Internet quizzes that people post on blogs and social networking services.

The Meme Debate

Proponents of the Idea

Proponents suggest that memes evolve through a process akin to biological natural selection. This would be like biological evolution. A meme would be transmitted through the culture, potentially changing (or mutating) as it propagates through the culture. According to the theory, memes, like genes, would be successful at differential rates in a given culture.

Memes have been invoked in a number of contexts to explain the transmission and spread of ideas, trends, and other cultural phenomena. Daniel Dennett prominently uses memes (with some modifications) to explain some aspects of religion in his Breaking the Spell.

In popular culture, a 'meme' is a simple idea, phrase, or cultural phenomenon which is spread quickly and without the intervention of the mass media.

Criticism of the Idea

While there have been notable proponents who use memes in order to explain social phenomena, the idea has also had many critics.

One of the deepest problems with the concept of memes is that, unlike genetic material, there is no mechanism to ensure the fidelity of memetic transmission. This shortcoming was noted by Dawkins himself in his original formulation of the idea.

To take an example from popular culture, a popular song may be disseminated widely throughout the culture in a memetic fashion. However, while one person might correctly remember the lyrics but botch the tune, another might get the tune right and hum the then-forgotten lyrics. There is no mechanism to prevent this from happening.